How Amadeus and Adobe are helping airlines automate unique customer experiences across all digital touchpoints

September 4, 2022

Last updated: January 23, 2023

3 Min read

Available in other languages

DE EN

John Lonergan

Vice President, Creation Platform, Airlines - Amadeus

Share it!

No two travelers are alike, and airline marketers need to be able to adapt to customer behavior on the fly. That’s why Amadeus and Adobe are making new strides in their partnership by integrating the Amadeus Airline Platform with Adobe Experience Platform. This integration will help airlines create rich traveler profiles, activate personalized journeys in real-time, and deliver traveler experience management at scale.

This might not be the first time you’ve heard about the partnership between Amadeus and Adobe. The two technology companies started collaborating in 2018, when Amadeus andAdobe signed astrategic partnership to enable airlines to create more memorable digital travel experiences.

This new integration will take things one step further for airlines: it will combine Adobe’s unique and global digital experience platform with Amadeus’ knowledge of airlines’ needs.

Thanks to this integration, airline marketers can create unique traveler segments in Amadeus Traveler DNA—using traveler attributes such as preferred ancillary and additional data points—that can connect with Adobe Real-Time Customer Data Platform, an enterprise-grade CDP, architected from the ground up on Adobe Experience Platform for first party data that powers the next-generation of customer experiences.

Once the traveler segments are created, airline marketers can use Adobe Experience Platform to develop exceptional offers for each segment and trigger customized messaging based on traveler behavior in real-time. That means no two traveler groups will receive the same message at the same time. With this level of customized marketing, each traveler is treated as an individual, and their digital travel experience can be as exclusive as their Netflix landing page.

In short: airlines will be able to automate and personalize customer experiences across all their digital touchpoints faster than ever before. With access to several specialized airline solutions in the Digital, Data, Loyalty, Offer and Order suite, all through Adobe Experience Platform, airline marketers can create their own single digital strategy, with the customer at the center of it all.

New business scenarios and data-driven customer use cases can be brought to market faster with advanced retargeting. All of this will translate into even more efficient marketing. Automated processes will allow airlines to easily reach more customers—faster—with customized and relevant marketing content delivered consistently at just the right time throughout the customer journey. For example, an airline could feed various Amadeus Traveler DNA segments to Adobe Experience Platform to create and deliver rapid, relevant digital and tailored campaigns.

Meanwhile, Amadeus Digital Experience Suite can enrich Adobe Real-Time Customer Data Platform profiles to improve knowledge of customers, resulting in a positive feedback loop based on online customer behaviors.

Travelers will benefit from a digital experience closer to what they expect from today’s leading digital retailers: unique and personalized content delivered more consistently across all channels. Long-time, high-value customers can get extra benefits created and offered just for them, in real-time.

With this new integration, Amadeus and Adobe are leading the way in Artificial Intelligence-driven solutions for marketing, analytics, advertising, and commerce in the travel industry, with the most comprehensive set of customer experience applications and services available.

If you want to know more, please contact your Amadeus Account Manager.

"The Adobe-Amadeus partnership enables air travel to shop like they shop for anything online: easily, from anywhere, receiving tailored and optimized offers for their needs." Nik Shroff, Senior Director of Global Technology Partners at Adobe.

TO TOP