Amadeus grows its leading position in air distribution via partnership with Etraveli Group

June 12, 2024

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Joanna Seymour-Taylor

Head of Communications EMEA - Amadeus

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Innovative travel leader, Amadeus, selects Etraveli Group to enhance its content for resellers. Etraveli Group chooses Amadeus as its primary NDC content provider.

Amadeus and Etraveli Group have agreed on a joint strategic initiative that will enable the sourcing and distribution of selected Etraveli Group content. This will also include virtual interlining content from the Etraveli Group subsidiary TripStack via the Amadeus Travel Platform.

Amadeus will thereby offer a one-stop-shop for travel sellers to get access to more complex and diversified content that meets the increasing demands of todays’ traveler. This new initiative comes following the signature of a broader extension of the air distribution partnership between Amadeus and Etraveli Group, a leading global technology provider for flights which powers Booking.com flights and encompasses own brands such as Mytrip, GoToGate and Flight Network. For Etraveli Group, it also means expanding on its existing use of Amadeus as its primary source for NDC content.

Mathias Hedlund, Chief Executive, Etraveli Group, said:“We are delighted to work with Amadeus as our preferred technology partner. This long-term collaboration has created significant value for both partners and, as we work to drive our market share in the coming years, we believe the technology innovator has the scale, ambition and ability to provide the solutions we need. In addition, the content sourcing initiative that will provide Amadeus with new and unique air content will provide the perfect vehicle to meet the growing demands of the traveler whilst increasing ticket sales potential for resellers.”

Under the terms of the renewed deal, Etraveli Group will continue to deploy several Amadeus solutions, improving search and servicing capabilities to enhance the end-to-end traveler experience.

Sam Abdou, Executive Vice President Global Sales Airline IT, Distribution and global Online Travel Agencies, Amadeus,said:“Amadeus has continued to grow its leading position as an air content distributor to the global OTA market with a series of milestone partnerships. Today, we are proud to extend our partnership with Etraveli Group, including content sourcing and the rollout of NDC-enabled content. This is a true endorsement of our commitment to creating an unmatched marketplace where travel sellers can easily connect to the most comprehensive content from across the travel ecosystem and offer exceptional choice for travelers.”

Headquartered in Stockholm, Sweden, Etraveli Group boasts over 2,400 dedicated employees, complemented by +1800 outsourced staff, operating from nine offices worldwide. Rapid growth spans all continents, with offices in Sweden, Canada, Greece, India, Poland and Uruguay.

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