ASHA unveils expanded Amadeus partnership at IFTM Top Resa in Paris

September 15, 2024

Last updated: September 16, 2024

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Largest travel agency network in France will deploy new solutions – including Amadeus Air Extension and Outpayce B2B Wallet

Home to both leisure-focused Selectour and business travel-oriented Havas Voyages, ASHA has deepened its relationship with Amadeus with a deal to access comprehensive content through Amadeus Travel Platform. As part of the extended partnership, ASHA members will soon have access to Amadeus Air Extension, a cutting-edge solution which offers access to the widest range of low-cost carrier (LCC) content. Also included is Outpayce B2B Wallet, a multi‑currency payment solution that will help ASHA agencies pay suppliers utilizing virtual cards, while simultaneously delivering flexibility and enhancing acceptance rates.

Both New Distribution Capability (NDC) content and Amadeus Value Hotels content remain included in the renewed partnership, offering members in the largest French agency network the ability to build the personalized experiences travelers expect.

ASHA President, Laurent Abitbol, said: “it is a pleasure to extend our successful partnership with Amadeus, an innovative technology leader here in France and around the world. The AmadeusNDC [X] offering is the most comprehensive on the market, with 24 airlines available in France and with the most advanced level of functionality. With access to the widest range of airline and hotel content, as well as new payments, we continue to build the most effective offering for our travel seller partners.”

Maher Koubaa, Executive Vice President Travel Unit and Managing Director EMEA, Amadeus, said: “With this deal, all travel sellers in the Selectour and Havas Voyages networks will continue to have access to Amadeus’ comprehensive NDC content. In addition, agents will gain access to additional LCC content offers from Amadeus Air Extension, as well as Amadeus Value Hotels content, allowing them to present a complete travel offering to both leisure and business travelers in France.”

Selectour is the leading network of independent travel agencies in France, with more than 1,000 locations. Benefitting from the expertise of 4,000+ travel advisors, the group offers tailor-made trips to travelers across the country. Havas Voyages is present throughout France with 350 agencies. Its 1,200 specialists focus on the sale of travel to individuals and the management of business travel for companies.

The new ASHA and Amadeus partnership was revealed during International & French Travel Market (IFTM) Top Resa, taking place this week in Paris.

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