Royal Air Maroc to partner with Amadeus to accelerate its strategic digital transformation

August 6, 2024

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Royal Air Maroc to partner with Amadeus to accelerate its strategic digital transformation

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The flag-carrier will deploy Amadeus Reference Experience to modernize travelers’ digital experience.

New mobile interface offers passengers improved self-service bookings and check-in capabilities, as well as disruption management option.

Royal Air Maroc (RAM) has partnered with Amadeus to accelerate its strategic digital transformation journey, as part of a wider and ambitious development plan at the Morocco-based airline.

The flag-carrier will deployAmadeus Reference Experience to boost online conversion, enhance customer satisfaction, and drive loyalty. RAM passengers will benefit from a smoother digital experience and easier, quicker check-ins and additional information about a journey. At the same time, travelers will be able to request and buy extra services with a few simple steps.

The airline will also be able to offer a new, frictionless mobile experience to its passengers thanks to a new app, letting travelers self-service end-to-end flight bookings and check-in. It will also allow them to find alternative flights, through the app, in case of disruption.

Meeting in Casablanca with Mr. Addou Abdelhamid, CEO of RAM, and Decius Valmorbida, President of Travel, Amadeus

Mr Hamid ADDOU, chairman of the board and CEO of Royal Air Maroc, said: “Royal Air Maroc is currently undergoing a strategic overhaul, with plans to establish the carrier as a global connector, serving all customer segments across five continents, by 2037. Technology will play a key role in our evolution, and we are confident our partners at Amadeus are best placed to support us in our digital transformation, tailored to our specific need.”

Maher Koubaa, EVP Travel Unit and Managing Director EMEA, Amadeus, said: “Amadeus is proud to be RAM’s partner to support it in its very ambitious digital transformation plan. Thanks to our solution, RAM’s passengers will be able to update bookings at any time, through the channel of their choice, with no third party involved. This will help RAM differentiate, as it will be able to quickly adapt to customer needs and offer the best possible experience.”

Royal Air Maroc is the flag-carrier of Morocco, connecting the destination to more than 80 airports around the world with a fleet of more than 50 aircrafts. Last year, the carrier embarked on an overhaul of its operations, hoping to quadruple its current fleet and welcome 32 million passengers annually by 2037.

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