Amadeus Unified Preferences Platform

Customize air and hotel content to deliver the most relevant, profitable offers, aligned to your business and commercial strategies.

Overview

One platform to control what you sell, optimize strategy, and grow margins

Use business rules to tailor, remove, prioritize, or demote, EDIFACT & NDC Air and GDS & Aggregator Hotel content—delivering cleaner results, faster workflows, and stronger performance.

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Benefits

Turning intelligent content control into competitive advantage

Enhance control & customization

Gain granular control over the content you display so agents and travelers see the options that matter most. You can also prioritize preferred suppliers, aligning offers with your strategic goals and delivering differentiated value.

Increase efficiency

Automate content management with smart rules that remove complex or low‑value items. This reduces manual effort, saving time and lowering operational costs, while freeing agents to focus on customer engagement and higher‑value sales.

Improve profitability

Promote‑high value content while excluding low‑profit options to help protect margins. By filtering out non‑commissionable hotel rates and deprioritizing less profitable air content, bookings align with profitability—supporting long‑term performance.

Integrate seamlessly

Work smoothly with existing systems, including Selling Platform Connect and Amadeus Web Services, enabling fast adoption with minimal disruption and supporting reduced training needs and faster time to value.

Frequently asked questions